NEW IMAGE: Bally has a new design duo, Michael Herz and Graeme Fidler, and an ad campaign to show off their contemporary concept for the brand. The designers chose Steven Meisel to shoot models Caroline Trentini, Karlie Kloss and Nico Malleville in an opulent Old World atmosphere at the Essex House Hotel in New York. The models are portrayed sitting on a tan leather sofa, clad in fur or checkered wovens, their black bags and ice-pick metal heels in full view.
The fall ads will appear in Italian newspapers on June 19, the day of the brand’s men’s spring 2012 press presentation. The campaign breaks internationally in fashion magazines in the August and September issues. The ad budget was not disclosed but Bally plans a double-digit increase in investment in key European, Asian and North American markets.