Jason Wu Spring/Summer 2015 Campaign

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Season: Spring/Summer 2015
Photographed by: Inez van Lamsweerde & Vinoodh Matadin

Jason Wu has been forgoing traditional ad campaigns since Spring ’13, when he started his popular Supermodel Supper Club. The concept is exactly as it sounds: Bona fide supermodels (including Christy Turlington Burns and Stephanie Seymour) slip into Wu’s latest wares and pose for Inez van Lamsweerde in iconic New York restaurants. Each location is chosen to complement the collection. For instance, for Fall ’14, Adriana Lima stood on a table at the swanky Four Seasons in an emerald-green gown that oozed power and sex appeal. Wu’s Spring ’15 collection was a little more pared-back, so he staged his new campaign—his fifth in the series—at the Grand Central Oyster Bar. Spring’s lucky supe? Just his old friend Karlie Kloss. “It was really kind of serendipitous,” he told Style.com at his Garment District studio. “After the Spring show, Inez came up to me and said it should be Karlie. She stole the show in this black shirtdress, and she’s one of my dearest friends. The collection was really about all-American beauty, and she is the essence of that in every way.”

Images from the campaign debut exclusively here. The contrast between the ultra-luxe clothes, dramatic interiors, and buckets of shellfish captures Wu’s sharp attention to detail. In one ad, Kloss reclines in a glittering dress alongside lobsters of the same color. Plates of key lime pie look so good, you half expect Kloss to take a bite. “You get the sense that it’s really capturing a moment in time,” Wu said. “It wasn’t super-staged. We did minimal lighting, and everything just took a few shots since I’ve done so many photos with Karlie. You can just tell in the pictures that we’re great friends.”

Their story is practically a fashion fairy tale, so it’s fitting that this is Wu’s last Supermodel Supper Club campaign. “We liked the idea of the number five,” he explained. “The look we established will continue, but stopping now just felt right. Karlie and I have watched each other grow and develop, so it’s a great time for the final installment.” And although Wu’s next project is bound to be just as (if not more) ambitious, his models might be disappointed they missed out on some of the best food in New York. “After the shoot, we all ate lobster rolls and clam chowder,” he said. “You kind of have to!”