Marc Jacobs Spring/Summer 2015 Campaign

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Campaigns > 2015 > Marc Jacobs Spring/Summer

Season: Spring/Summer 2015
Photographed by: David Sims

We have had quite a few surprises so far on the SS15 campaign trail. Joan Didion for Celine; Joni Mitchell for Saint Laurent; Julia Roberts for Givenchy; Naomi and Jourdan for Burberry; Calvin Harris for Armani. But if you asked us in September what the Marc Jacobs campaign would look like, this is exactly it.

During New York Fashion Week supermodels including Karlie Kloss, Joan Smalls and Kendall Jenner went barefaced at Marc Jacobs, with matching black fringed bobs. When we say no make up, we mean no make up – the only product used was burgundy nail varnish on the toes.

The campaign, shot by David Sims and styled by Katie Grand, sees Marc Jacobs’ supermodel troops, including Kendall Jenner, Joan Smalls, Karlie Kloss, Adriana Lima and Anja Rubik, back in the MJ uniform. They wear the utilatarian garments in sludgy grey-green, olive and navy, with no make-up and the same identikit hair that marched down the catwalk.