Klossy – First Time Designing a Collection

Today, Karlie published a new video on her YouTube channel Klossy. The video shows how Karlie x Express came to life. From sketches to runway shows and the photoshoot, Karlie tells and shows how her first collection for the brand Express was created. By the way, you can shop the collection here.

Over a year ago I set out with Express to design a collection of 17 staple pieces. We wanted to create pieces that were versatile, pieces that you could dress up or dress down, that you could throw it a suitcase and be on the road for weeks!

It started with emails: lists of what I considered to be my can’t-live-without staples. From there, meetings: we created sketches, chose patterns, fabrics, buttons and zippers. Then, we worked on fit, final touches, and sent it out to production.

To shoot the collection, we flew down St. Barths to shoot with Theo Wenner, which was a fairytale. Finally, we brought it home with a runway show on the same runway I was discovered on in St. Louis. Hannah Bronfman DJed, Charli XCX performed, and girls came from across the country to walk in the show! Hope you enjoy it!

Thank you thank you thank you to Express, the Express Design Teams, Karla Welch, and everyone who worked tirelessly to make the collection come together.

This is how Karlie describes the experience in the video description. Check out the video below. I also added 239 HD screen captures of the YouTube video to the new photo gallery category “screen captures“. Enjoy!