Campaigns > 2014 > FEED ‘Come Together’ Holiday Campaign
Season: Holiday 2014
HOLIDAY WISHES:Having provided 85 million meals to the malnourished over the past eight years, FEED is teaming up with a cadre of celebrities for its holiday campaign. Lauren Bush Lauren has rounded up Karlie Kloss, Jessica Alba, Anne Hathaway, Chrissy Teigen, Olivia Kim and John Legend to appear in the new ads. Lauren’s husband David, as well as Garance Dore, Humberto Leon, and Venessa Arizaga and Naomi Davis also donned FEED’s new holiday collection for the ads.
Online shoppers will get a math lesson in how their potential purchases could help others. In one photo, Kloss and Milk Bar’s Christina Tosi are each featured with a FEED bag and combined they are wearing 11 FEED bracelets, which would equate to 555 donated meals based on that 13-item purchase.
Each week different VIPs will reveal their holiday gift suggestions and there will be Mystery Gift giveaways. “This is a huge moment for FEED in that we were able to engage this level of celebrities and influencers to outwardly and actively support our mission.” Bush Lauren said.