Category: Campaign

FEED ‘Come Together’ Holiday Campaign

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Campaigns > 2014 > FEED ‘Come Together’ Holiday Campaign

Season: Holiday 2014
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HOLIDAY WISHES:Having provided 85 million meals to the malnourished over the past eight years, FEED is teaming up with a cadre of celebrities for its holiday campaign. Lauren Bush Lauren has rounded up Karlie Kloss, Jessica Alba, Anne Hathaway, Chrissy Teigen, Olivia Kim and John Legend to appear in the new ads. Lauren’s husband David, as well as Garance Dore, Humberto Leon, and Venessa Arizaga and Naomi Davis also donned FEED’s new holiday collection for the ads.

Online shoppers will get a math lesson in how their potential purchases could help others. In one photo, Kloss and Milk Bar’s Christina Tosi are each featured with a FEED bag and combined they are wearing 11 FEED bracelets, which would equate to 555 donated meals based on that 13-item purchase.

Each week different VIPs will reveal their holiday gift suggestions and there will be Mystery Gift giveaways. “This is a huge moment for FEED in that we were able to engage this level of celebrities and influencers to outwardly and actively support our mission.” Bush Lauren said.

Pedro Lourenco x Nike Collection Campaign

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Campaigns > 2014 > Pedro Lourenco X Nike Collection

Season: 2014
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Nike x Pedro Lourenço–Activewear brand Nike is teaming up with Brazilian designer Pedro Lourenço for a line of activewear and shoes for modern women. Karlie Kloss was tapped as the campaign star in images that show her displaying her svelte physique in everything from neoprene jackets to sneakers with three clothing looks and two footwear options. Check out more from the Nike by Pedro Lourenço collaboration below. Look out for it in Nike stores on November 15th.

Printemps Holiday 2014 Campaign

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Campaigns > 2014 > Printemps Holiday

Season: Holiday 2014
Photographed by: Mario Testino

FLY ME TO THE MOON: French department store chain Printemps has elected one of the landmark gilded cupolas of its Paris flagship as the backdrop for its Christmas advertising campaign, which marks its partnership with Burberry for the holiday season.

Against a starry night sky, Karlie Kloss, wearing a tiered Burberry evening gown with a black trenchcoat, is seen climbing the rooftop structure while holding a gold umbrella, as male model Simon Nessman proffers a gift.

“This campaign represents the quintessence of the magic of Christmas,” said Printemps chairman and chief executive officer Paolo de Cesare. “Characterized by generosity and sharing, it transports us into an enchanted world with elegance and mischief, signatures of the Printemps personality.”

For the third year running, the campaign was conceived by creative director Stephen Gan, shot by Mario Testino and styled by Carine Roitfeld. Hair is by Marc Lopez and Audrey Petit-Grard, and makeup by Stéphane Marais.

The ad campaign will be unveiled on Nov. 3 on the facade of the Boulevard Haussmann flagship, marking the debut of the retailer’s holiday collaboration, called “The Magical Christmas Journey by Burberry.” Print ads will appear from Nov. 14 and be rolled out to outdoor advertising across France beginning Nov. 24.

Burberry is the first British luxury label to partner with Printemps on its festive celebrations, following collaborations with Prada and Dior. In a first, the Burberry concept will appear not only at the Boulevard Haussmann store, but also at the Printemps Louvre and across its regional stores in France

H&M Fall/Winter 2014 Campaign

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Campaigns > 2014 > H&M Fall/Winter

Season: Fall/Winter 2014
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L’Óreal Paris Official Photos

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Campaigns > L’Óreal Paris > [2014] L’Óreal Paris Official Photos

Season: Fall/Winter 2014
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Now, here is a look at the first official photos (although she previously appeared in a L’Oreal campaign, these are her first images as an ambassador) released from the beauty brand. Photographed in black and white, Karlie looks gorgeous with her hair in soft waves and flashing a smile. About the new partnership, the American model says, “Anything can happen if you really work at it. Never give up. This for me is what L’Oréal Paris does. This is why I am so proud to join this inspiring team.”

Printemps Fall/Winter 2014 Campaign

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Campaigns > 2014 > Printemps Fall/Winter

Season: Fall/Winter 2014
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Lancaster Paris Holiday 2014 Campaign

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Campaigns > 2014 > Lancaster Paris Holiday Karlie

Season: Holiday 2014
Photographed by: Guy Aroch

Holidays with Karlie–After appearing in the fall ads, Karlie Kloss is back for the holiday 2014 campaign from Lancaster Paris. The accessories label tapped Guy Aroch to shoot a romantic series of images where Karlie is shown posing with the luxe bags of the season such as the Scarlett, the Karine and the Marie. An easy updo and red lip bring an elegant beauty look to the holiday advertisements.

Chanel ‘Coco Noir’ Fragrance 2014

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Campaigns > 2014 > Chanel ‘Coco Noir’ Fragance

Season: Fall/Winter 2014
Photographed by: Sølve Sundsbø

Neiman Marcus Fall/Winter 2014 Campaign

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Campaigns > 2014 > Neiman Marcus Fall
Photo Shoots > Advertising Catalogues and Lookbooks > 2014 > Neiman Marcus Fall

Season: Fall/Winter 2014
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Karlie Takes on NY for Neiman Marcus-Victoria’s Secret Angel Karlie Kloss hits the New York City streets for this new shoot from Neiman Marcus. The images celebrate the fall collections and highlight trends selected by Neiman Marcus fashion director Ken Downing. From Akris’ gorgeous green coat to an Alexander Wang clutch, the American stunner takes on the trends that everyone will be wearing next season. Check out Karlie’s more casual side in a recent workout shoot for Nike.

Nike Fall/Winter 2014 Collection

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Campaigns > 2014 > Nike Fall/Winter
Miscellaneous > Behind the Scenes > 2014 – Nike Fall/Winter Campaign

Season: Fall/Winter 2014
Photographed by: Vanina Sorrenti

Karlie for Nike–Showing that she doesn’t plan to slow down anytime soon, Karlie Kloss is back in the spotlight once again for a new shoot from Nike where she models the activewear brand’s new fall 2014 collection. Via The Cut, we take a look at the photos where she looks to be in top shape wearing the colorful designs at a workout session with trainer Traci Copeland. About her favorite workout, Karlie tells the website it’s ballet. “It’s one of the most challenging workouts that my body has been through. It was such a formative part of my life growing up. I find lessons from my ballet training in every movement, pose, or walk I do for shoots and on the runway.”

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