Category: Campaign

Tamara Mellon ‘Kowboy Karlie’ 2014 Collection

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Campaigns > 2014 > Tamara Mellon Kowboy Karlie

Season: June/July 2014
Photographed by: Tom Craig

Kowboy Karlie–After appearing in Donna Karan’s fall ads, Karlie Kloss shows off her sultry side in a new video for Tamara Mellon where she is western chic and unbelievably sexy. Previously, Karlie modeled for Mellon’s “High Heels & Sharp Knives” film. In the latest one, the American model is captured in black and white by Tom Craig, Karlie impresses in leather dresses, ankle boots and crop tops. Check out the video below and shop the Kowboy Karlie lookbook on TamaraMellon.com

Donna Karan Fall/Winter 2014 Campaign

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Campaigns > 2014 > Donna Karan Fall/Winter

Season: Fall/Winter 2014
Photographed by: Steven Sebring

Karlie Fronts Donna Karan Fall Ads–After celebrating her 30th anniversary earlier this year, Donna Karan has taken yet another step with her fall-winter 2014 campaign starring Karlie Kloss. In addition to the print advertisements, Karlie also stars in “Woman in Motion”, a concept film which was captured in a geo-dome by one hundred cameras by director Steven Sebring according to WWD. Karlie truly sparkles in the images with her famous poses and attitude. “It’s taking it to the next dimension,” Karan told the news site. “When I saw it for the first time, I felt it was something so personally me. It was everything that I am about — the body, the movement of the body, the energy, the city. It was women on the move.”

Lancaster Paris Fall/Winter 2014 Campaign

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Campaigns > 2014 > Lancaster Paris Fall/Winter

Season: Fall/Winter 2014
Photographed by: Guy Aroch

Karlie Kloss x Warby Parker Sunglasses line

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Campaigns > 2014 > Karlie Kloss X Warby Parker Sunglasses Line

Season: 2014
Photographed by: Sebastian Kim

Karlie Kloss (one of the most talked about and recognizable models around) is once again proving she’s way more than just a pretty face. In 2012, Kloss developed a line of do-good wholesome cookies, adorably dubbed Karlie’s Kookies, in partnership with Momofuku Milk Bar, with proceeds benefiting hungry children around the world. So it makes sense that Kloss has now turned her attention to another project with a purpose: one-for-one Warby Parker sunglasses (the brand distributes a pair of glasses to someone in need for every pair of eyewear it sells).

The Karlie Kloss x Warby Parker collection comprises three chic wire-frame styles (below) that boast gradient lenses washed in colors ranging from Faded Slate to Violet Clover. But most importantly, for each pair sold a donation will be made to a nonprofit organization that’s dear to Kloss: the Edible Schoolyard NYC, whose mission is to make fresh fruits and vegetables more accessible to those living in low-income areas.

We picked Kloss’s brain to find out details about the design process, the story behind the styles, and how the collection speaks to her personal style. Read on and then proceed to warbyparker.com to select one of your own. Each style rings in at $145, available starting today!

How did your collaboration with Warby Parker come about?
I’ve known Warby Parker co-founders Neil and Dave for years and have always admired Warby Parker’s commitment to social enterprise. We’ve been wanting to work together for a while now and luckily it just worked out perfectly to collaborate on this collection this year!

Why are you excited about this collection?
The whole process of collaborating with Warby Parker has been so much fun, and it’s been such a team effort to bring this collection to life. And the sunglasses are beautiful! Plus, a percentage of proceeds will benefit Edible Schoolyard NYC, an organization close to my heart that builds, maintains and staffs garden and kitchen classrooms in low-income public schools.

What is unique about it? What’s the story behind the wire accents?
The collaboration includes three new styles, each retailing for $145. The Julia frame is our reinterpretation of the classic teardrop shape. We played around with that silhouette by resizing the lens shapes and adding distinct wire accents to the Clara and Marple frames. All three frames feature a gorgeous ombre effect in the lenses.

How does this collection speak to your style?
We wanted something that was incredibly polished and eye-catching but still full of personality, so we started with a classic teardrop shape and gave it a spin. The collection definitely emulates my personal style—simple and classic.

What was the design process like? Did you already have certain styles in mind? Or did they evolve into what they are now?
I worked hand in hand with the Warby Parker design and creative teams to conceptualize the styles in the collection, and I’m so happy with the result of our hard work: the perfect sunwear collection that is feminine and confident.

Which one is your favorite piece, and why?
I am in love with the Clara frames in heirloom gold. They have this awesome rounded shape to the frame that gives them a retro feel, but at the same time, they’re super wearable. I’ve been wearing them nonstop!

What kind of a woman do your sunglasses target?
I’d like to think they’re for every girl! They’re super wearable and go with everything.

When it comes to summer fashion/style, why are sunglasses so important?
They’re essential! Not just as a fashion piece but for protecting your eyes in the summer months when it’s so sunny. Sunglasses easily up the style quotient on any outfit and can instantly make you feel chic!

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SHOP THE KARLIE KLOSS x WARBY PARKER COLLECTION NOW!

Victoria’s Secret ‘Heavenly’ Fragance Campaign

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Victoria’s Secret > Advertising Campaigns > [2014] Victoria’s Secret Heavenly Fragrance

Season: 2014
Photographed by:

Karlie Kloss is Back for Donna Karan’s Upcoming Fall 2014 Ads!

Karlie for DK, Coming Soon—With fall campaign season just around the corner, brands have been releasing information about their campaign stars. Karlie Kloss is back once again as the face of Donna Karan for the upcoming fall 2014 advertisements. The label posted these behind the scenes images to its Instagram last week featuring the Victoria’s Secret model during a fitting. You may remember that Karlie last fronted Karan’s spring ’13 campaign in images photographed by Patrick Demarchelier.

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Frame Denim Spring/Summer 2014 Campaign

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Campaigns > 2014 > Frame Denim Spring/Summer

Season: Spring/Summer 2014
Photographed by:

L’Oréal Paris Prodigy Campaign and Commercial 2014

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Campaigns > 2014 > L’Oréal Paris Prodigy

Season: 2014
Photographed by:

Animale Fall/Winter 2014 Campaign

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Campaigns > 2014 > Animale Fall/Winter

Season: Fall/Winter 2014
Photographed by: Henrique Gendre

Jean Paul Gaultier Spring/Summer 2014 Campaign

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Campaigns > 2014 > Jean Paul Gaultier Spring/Summer

Season: Spring/Summer 2014
Photographed by:

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