Category: L’Óreal Paris

L’Oréal Paris ‘Studio Pro’ 2016

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L’Oréal Paris > Advertisement > [2016] L’Oréal Paris ‘Studio Pro’

Season: Spring/Summer 2016
Photographed by: Kenneth Willardt

Studio Line HOT with Karlie Kloss

The Brush Contest by L’Oreal Paris

L’Oréal Féria Hair Color TV Commercial (Spring 2015)

L’Oréal HOT 2015

Karlie’s Day With L’Óreal Paris By Shawn Brackbill

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Advertising Campaigns > L’Óreal Paris > [2014] Karlie’s Day With L’Óreal Paris By Shawn Brackbill
Advertising Campaigns > L’Óreal Paris > [2014] Polaroid Spectra By Shawn Brackbill For L’Óreal Paris

Karlie Kloss | L’Oreal Paris

© Shawn Brackbill

On Sept. 3rd, the day before the start of SS15 NYFW, I shot with Karlie Kloss for the day in advance of the announcement of her as the newest spokesmodel for L’Oreal Paris. We started the day with portraits, which will be released shortly. The rest of the day was spent traveling around the city with her and 10 international beauty editors. She took us for a walk on the Highline, to her gym, and then to her apartment to make some Karlie’s Kookies.

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Karlie Kloss Is the New Face of L’Oréal Paris – Which We Learned While Baking Cookies at Her House!

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L’Oréal Paris better start working on their next red lipstick, because they’ve just added another beauty to their roster: Supermodel Karlie Kloss, 22, who made the big announcement to editors while baking cookies in her beautifully decorated NYC brownstone last month. (Somehow our cookie experiences at 22 weren’t quite so glamorous, but we digress.) Read on for Kloss’s best beauty tips and to see shots from her kitchen (including a few of our own snaps) as well as her big new ad campaign.

The St. Louis native is not just a pretty face (who happens to have sixty gazillion modeling campaigns and walks some of the biggest runway shows in the world). She also is the creator of Karlie’s Kookies, which are dairy-free, gluten-free, relatively healthy and benefit Feed, which donates school meals to hungry children worldwide. And she squeezed a dozen editors into her kitchen to show us how they’re made, while looking impossibly put together in wide-legged pants, a cropped white tee and a custom apron made by a friend that said “Cookie Queen.”

Most important to the process? The centerpiece of her kitchen, “a red KitchenAid mixer I bought with my very first paycheck — [I got] $700 from [modeling for] Macy’s. It’s seen a lot of love, this guy!” she said. As she whipped up a batch, she answered a few questions, including that her spot-on bright lip was courtesy of her new employers: L’Oréal Paris Colour Riche Glossy Balm in “Innocent Coral.”

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In addition to keeping a stack of her September Vogue covers in her kitchen (oh sure, doesn’t everyone?) the walls of her home were covered in photos of family and friends (including some of her fashion besties). And Kloss tells PEOPLE that some of her biggest beauty inspiration comes from back home.

“I have three gorgeous sisters and each have very unique beauty looks,” she says. “I have always admired the way my youngest sister Kariann can walk out of the house without a spot of makeup and look stunning. She has this big beautiful smile and when she wears red lipstick she simply lights up the room.”

She also loves hairstyles from old family photos, though she may need a little help to rock them herself. “I love hair styles from the ’60s. I am obsessed with old photos of my grandmother and great grandmother with big bouffants,” she laughs. “I adore photos of my mom’s hair styles in the ’70s. She was a total babe and rocked big bouncy, curly hair — somehow I didn’t inherit those genes!”

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Then we got down to business (beauty business, that is) for a little rapid-fire Q&A.

Any beauty looks from her youth she regrets? “I dyed my hair red for a photo shoot back when and it was a disaster. I looked terrible and my hair was destroyed. I couldn’t get that red undertone out of my hair for months and months.”

What about tips she’s picked up from getting her makeup professionally done, like, every day? “I love the eyelash curling trick of using a small teaspoon to lightly pinch your eyelashes and make them curl up a little more. The curl completely opens up your eyes!”

How wild will she get, makeup wise, on her own? “I like to use liquid liner and define the lash line. I also love a little mascara, a simple BB cream and a touch of creme blush on the apples of my cheeks. My routine is simple and quick and perfect as I am running out the door.”

And the three beauty products she’d take to a desert island are … “my L’Oréal Paris BB face lotion in SPF 50+ (for protection from the sun and for a perfect complexion), my L’Oréal Paris Volume Filler shampoo and conditioner (because great hair is a crucial part of any girl’s beauty look) and coconut oil (because it is great for your skin and great for cooking as well- especially when you’re on a desert island).”

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L’Óreal Paris Official Photos

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Campaigns > L’Óreal Paris > [2014] L’Óreal Paris Official Photos

Season: Fall/Winter 2014
Photographed by:

Now, here is a look at the first official photos (although she previously appeared in a L’Oreal campaign, these are her first images as an ambassador) released from the beauty brand. Photographed in black and white, Karlie looks gorgeous with her hair in soft waves and flashing a smile. About the new partnership, the American model says, “Anything can happen if you really work at it. Never give up. This for me is what L’Oréal Paris does. This is why I am so proud to join this inspiring team.”